Fredericksburg Wawa Anniversary Celebration

Wawa Celebrates Its roots at Fredericksburg Store
#660
Anniversary Celebration

Special “Family Reunion” Wawaversary Brings

Together Generations of Associates and Customers and

Shows Customer Loyalty at Wawa has its Perks

Media, PA – Wawa, Inc. today announced a milestone in its company’s

history — the 15th anniversary of their Fredericksburg Wawa located at 1140 Carl D. Silver Pkwy. on 8/27/2013 in Fredericksburg, VA.  To honor this special
anniversary and to celebrate Wawa’s dedication to its Fredericksburg family, Wawa is hosting a family reunion-style in-store celebration

that will take place on the same day. 

On 8/27/2013 at 8:00:00 AM the 15th family reunion anniversary celebration will begin!  During the festivities, Wawa will toast the generations of customers and associates for their friendship and business throughout the years, through free coffee all day.  Wawa will also recognize the Comfort Zone, with a donation of $41,624.22 all raised through in-store donations by the customers and associates in VA during the second quarter of 2013 through our in-store coin collection.


As a highlight of the event, honored customers will be invited to take pictures with Wawa’s Mascots Wally Goose and Shorti at a special in-store photo booth.  All pictures will be posted through online photo albums at www.wawaversary.com, capturing the memories forever.  Additionally, longtime customers can enter to be a part of the celebration and win special Wawaversary perks!  Prior to the event, customers can enter to win a week’s worth of coffee by filling out an entry form. Winners will be announced at the conclusion of each Wawaversary event.

2013 Wawaversaries By the Numbers

Wawa’s Fredericksburg family reunion anniversary celebration is part of this year’s Wawaversary celebrations; in 2013, Wawa will celebrate milestone anniversaries or 25, 30, 35, 40, and 45 years for 65 of the stores throughout their chain.   This will be Wawa’s final year of Wawaversary celebrations, which began in 2009.  Throughout the 2013 Wawaversary celebrations Wawa will:

• Give
  away more than 100,000 cups of free
  coffee
• Perk
  over 50,000 Key Extended Family Members milestone customers with free specialty
  beverages
• Award 
  and Highlight over 300 Key Extended
  Family Members milestone customers 
• Donate
  over $2 million to various charities
  through check presentations representing in-store collections at each
  Wawaversary Celebrations

“It’s been wonderful to celebrate our customers and associates through our Wawaversary events, and as we enter the final year of these celebrations, we are reminded of the incredible bonds that make our associates, customers, and community partners part of one big extended Wawa family,” said Chris Gheysens, Wawa’s President and CEO. “These family reunions remind us of the strength of these connections and we want to say thank you to everyone who continues to make Wawa a place that not only simplifies lives, but feels like home!” 

Wawaversary Event Specifics

To mark the start of the reunion, Wawa’s Mascot, Wally Goose and Shorti will lead the Wawa Through the Ages parade, which visually highlights Wawa’s key milestones. The parade features associates wearing oversized foam-board photos of everything from Wawa’s famous milk man, to everyone’s favorite hoagies, to the evolution of coffee cups through the years. 

 

Key

Extended Family Members

As part of this milestone reunion celebration, Wawa

will honor Key Extended Family Members.

Wawa has identified key customers who have frequented the location since the

very first day it opened! 

 

To honor these key family members, the store’s

General Manager, Connie Bero, will present each of these

customers with a specially designed golden

travel mug, filled with one month’s worth of free Wawa coffee coupons and

specialty beverages.  In addition, each

of these customers will be presented with a ceremonial “key to the store.” Cake

and coffee will be served to all, with music and dancing to follow.  Each

Key Extended Family Member will also be presented with a t-shirt featuring the

store number and how long they’ve been part of the Wawa Family! 

Key
Immediate Family Members

The ceremony will also recognize the Key Immediate
Family Members, Wawa’s longest-term associates at the store.  These Key Immediate Family Members will be
presented with Wawaversary GooseBumps an internal Wawa recognition program that
results in Wawa gear and prizes – in acknowledgement of the important role they
play in forming Wawa’s bond with customers and the community.

The Fredericksburg store was built in 4/27/1998. Throughout the years, the
store has evolved and been remodeled, bringing customers state-of-the-art
facilities, service and convenience.